Target Announcement Game changing news

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  • First, it's striving for total transparency on what’s in the Target-owned beauty buys you’re obsessed with like up&up, Sonia Kashuk and Defy & Inspire—that means disclosing exactly which chemicals are in them or used to make them.
  • Second, Target will be removing controversial chemicals. “We’re committed to removing phthalates, specific unwanted parabens, formaldehyde, and formaldehyde-donors from our beauty category by 2020,” says Silberman.
  • And finally, the company is investing in a more sustainable future—the pledge also states that Target will put up to $5 million toward green chemistry innovation by 2022. That’s good news for the entire beauty industry.

Read the entire story here.