... has disrupted the beauty industry by taking action and spearheading efforts to march in Washington to get stricter regulations on skincare and cosmetics.

There has not been any regulation since 1938. The United States only bans 11 ingredients from all skincare, whereas Europe bans over 1,400 ingredients from your everyday skincare.

Beautycounter is countering the industry and changing things for the better.

Target and Beautycounter collaboration:
Beautycounter is a brand that is changing the industry and they have done so by doing things like leaving the direct marketing space and entering Target stores where they have a limited launch of 17 items to engage consumers in the safer skincare brand. ( Target collaboration is for a limited time only; from September 2016- November 2016)